Paid acquisition
Create demand, learn quickly, and put spend behind what converts.
- Meta ads
- Paid traffic
- Campaign strategy
- Optimization
Prepared for Monday · David Cook × John Vishnesky
Turn credit clarity into a clear path to growth.
DegreeSight helps transfer students see what comes next. I can help the company create demand, convert attention, and build the marketing systems that make its next stage of growth easier to navigate.
Scroll to move the map
The opportunity, applied to marketing
DegreeSight makes transfer decisions clearer. Let’s bring that same clarity to your path to growth.
Marketing leader · Operator · AI-enabled builder
Leadership that stays close to the work.
I have spent my career turning attention into action through paid media, direct-response copy, email, outbound, automation, and AI-enabled systems. I can help define the strategy, connect the channels, and roll up my sleeves to ship what the moment requires.
Tens of thousandsof leads generated
Millionsin revenue generated
Hundredsof campaigns and automations built
Thousands of hoursspent in the terminal and working with LLMs to build AI projects
Texas rootsFull-stack marketingBuilder mindset
Four ways I can help
A connected growth system, not a list of tactics.
Each capability is useful on its own. The advantage is knowing how to combine them around the same message, audience, and business goal.
Direct response
Turn a complicated value proposition into action across every channel.
- Copywriting
- Cold email
- Direct mail
- Offer development
Lifecycle growth
Build follow-up that educates, nurtures, and moves opportunities forward.
- Email marketing
- Nurture
- Segmentation
- Automation
AI-enabled execution
Help a lean team research, create, launch, and iterate with more leverage.
- AI automation
- AI web design
- Rapid prototyping
- Marketing systems
01/ 05
01
Basecamp · The shared problem
Transfer students don’t need another funnel. They need a map.
DegreeSight turns the most anxious question in transfer enrollment, “will my credits count?”, into a moment of clarity.
The story is bigger than transcript OCR. It’s credit mobility, brought to the front door of enrollment.
Student empathyEnrollment economicsCategory narrative
02
Trailhead · Leadership that stays hands-on
One person who can set the direction—and help ship the work.
I bring the range of a full-stack marketer and the ownership mindset of a builder. I can connect positioning, acquisition, lifecycle, creative, and measurement into one operating system instead of a collection of disconnected tactics.
Strategy + executionCross-channel thinkingBuilder mindset
03
Switchback · Build demand
Reach the right people with a message built to move them.
Use paid traffic to test messages and create demand, then pair it with focused outbound through cold email and direct mail. Direct-response copy keeps every ad, landing page, email, and campaign working toward a clear next step.
Meta adsPaid trafficCold emailDirect mailCopywriting
04
Ridgeline · Compound the opportunity
Turn attention into a system that keeps creating value.
Build email journeys that educate and convert, then use AI automation and rapid web design to help a lean team execute faster. The goal is not more noise. It is a repeatable system that captures learning, improves follow-up, and compounds what works.
Email marketingLifecycleAI automationAI web design
05
Summit · Monday’s conversation
David, I’m looking forward to comparing maps.
You know DegreeSight’s priorities, constraints, and destination better than anyone. I’ll bring questions, ideas, and a point of view on how hands-on marketing leadership can help the company get there faster.
No grand takeover plan. Just a useful conversation about the next stretch of trail (and where I can be the most valuable).
Listen firstCompare prioritiesFind the highest-leverage path
Looking forward to MondaySee me on LinkedIn
Trail-tested · In their words
What people say after working with me.
“He blew all of the other people that I worked with before out of the water.”
Jessica OlbinClient testimonial ↗
“With a couple of tweaks from John, we were able to slash the cost of messenger opt-ins.”
Jan RoosClient testimonial ↗
“John really helped me clarify everything.”
Kamil KaminskiClient testimonial ↗
Route completeNext stop: Monday
