A field guide for David Cook · DegreeSight
DegreeSight maps the path for transfer students. Consider this page a map for how John could help DegreeSight grow.
The map app idea, applied to the job
Credit opacity loses students. Marketing opacity loses markets.John’s job would be to make the value unmistakable, then build the system that carries it further.
Operator · Marketer · AI-enabled builder
John has spent his career turning attention into action through paid media, conversion copy, email, automation, and now AI-enabled systems. He knows how to set the direction and how to ship the work.
Basecamp · The shared problem
DegreeSight turns the most anxious question in transfer enrollment, “will my credits count?”, into a moment of clarity.
The story is bigger than transcript OCR. It’s credit mobility, brought to the front door of enrollment.
Trailhead · Why John
John has moved from paid acquisition and lead generation to conversion copy, email systems, automation, and AI-enabled product building. He’s worked inside small teams where strategy only matters if someone can actually ship it.
Switchback · AI with judgment
The opportunity isn’t to publish five times more noise. It’s to build a lean marketing operating system: research, claim-controlled drafts, executive content, proof assets, competitive intelligence, and sales enablement, with a human still accountable for every word.
That matches the product truth: AI proposes, rules and people govern.
Ridgeline · The first 90 days
Start by locking the message and rebuilding one flagship proof story. Then run a focused pipeline experiment, such as an executive content system, a buyer-specific roundtable, or a focused campaign aimed at a short list of high-fit colleges. By day 90, double down on what influenced real opportunities and cut the vanity work.
The compass: demos from the right titles, opportunity influence, sales velocity, and reusable proof, not a prettier activity report.
Summit · The simple ask
You know where DegreeSight is headed. John has a point of view on how marketing can help the team get there faster without losing the trust that makes the product work. Twenty minutes is enough to see whether the routes line up.
No deck ambush. No grand takeover plan. Just a useful conversation about the next stretch of trail.
Trail-tested · In their words
“He blew all of the other people that I worked with before out of the water.”
“With a couple of tweaks from John, we were able to slash the cost of messenger opt-ins.”
“John really helped me clarify everything.”
